Jost was invented by Dietmar Jost in 2002 for people who want modern and carefully chosen design with high quality standards.
The brand JOST is launched in Germany, initially for men only. The JOST messenger bags turn into a nationwide best seller.
The team adds products for women to the collection.
The JOST flagship store opens in Berlin‘s Hackescher Markt.
The business moves into a new head office, a new logistics centre is set up.
The company decides to rework the JOST design as well as the brand communication